The platform Christina would actually choose.

Why dance studios.

The dance-studio category has been served by a handful of platforms for over a decade. They are not bad, but they were built before anyone took the front desk persona seriously. Christina-class staff are doing the actual work — the rush-hour payment pushes, the end-of-day cash-out, the email triage of parent questions that should be self-serve in the portal — and none of the incumbent platforms put her at the center of the UX.

Pirouette is built specifically for her. The owner dashboard is Mike's. The mobile app is the teacher's. The parent portal is mom-first. Christina's homepage is the single most designed surface in the whole product — because she is the one with her hand on the studio every day, and her platform should reflect that.

We named the platform "Pirouette" because the word itself does the work — implied motion, the spotting eye, the apex of the turn. The brand is editorial, warm, and grounded. No ballet shoes, no dancer silhouettes, no purple gradients. That is on purpose.